Effective Date: 01-05-2025
Home Farm Dental | Homefarm Shopping Centre, 2 Old Barn Walk, Beaumont Leys, Leicester, LE4 0RX, United Kingdom | 0116 234 0499
Home Farm Dental is committed to protecting the privacy and personal data of our patients, website visitors, and all those who engage with our services. This policy explains how we collect, store, and use your information, and how we keep it secure.
1. Who We Are
Home Farm Dental is a dental clinic based in Leicester, UK, providing general and cosmetic dentistry services, including Invisalign, dental implants, and smile enhancement treatments. This privacy policy explains how we manage your data in line with the UK GDPR and Data Protection Act 2018.
2. What Information We Collect
We may collect and process the following types of information:
- Personal details: Name, address, date of birth, telephone number, and email address
- Medical history: Dental records, treatment notes, X-rays, and referral details
- Payment details: Billing information for treatments or membership plans
- Digital data: IP address, browser type, and cookies when using our website
- Appointment history and any feedback provided via forms, phone, or email
3. How We Collect Information
Your information may be collected when you:
- Register as a new patient
- Complete forms on our website or in the practice
- Book appointments online or by phone
- Communicate with us via email, phone, or social media
- Use our website or respond to marketing campaigns
- Are referred to us by another dental professional
4. Why We Use Your Data
We use your personal data to:
- Provide dental care and manage appointments
- Send appointment reminders and important updates
- Maintain accurate clinical records as required by law
- Process payments and manage treatment plans
- Send marketing communications (only if you opt in)
- Improve website performance and user experience
5. Lawful Bases for Processing
Under UK GDPR, we rely on:
- Consent – for marketing communications
- Contract – when providing treatment as a patient
- Legal obligation – for maintaining dental and medical records
- Legitimate interest – for improving services and patient care
6. Marketing Communications
You may opt in to receive updates, offers, or dental care tips via email or SMS. You can unsubscribe at any time by clicking the unsubscribe link or contacting us directly at:
homefarmdentalpractice@gmail.com
7. Who We Share Your Information With
We do not sell your personal data. We may share your information with:
- Regulatory authorities where required by law
- Payment providers or membership plan partners
- Referring dentists or specialists (with your consent)
- Trusted IT and system providers for secure data storage
All third parties are GDPR-compliant and required to keep your data secure.
8. Data Storage & Retention
- Patient records are stored securely in practice management systems and cloud platforms
- Dental records are retained for a minimum of 11 years (or until age 25 for child patients)
- Enquiries that do not result in treatment are kept for up to 6 months and then deleted
9. Your Rights Under GDPR
You have the right to:
- Access the personal data we hold about you
- Request corrections to inaccurate information
- Request deletion of your data (where legally permitted)
- Restrict or object to certain types of processing
- Lodge a complaint with the ICO: www.ico.org.uk
To exercise your rights, please contact:
homefarmdentalpractice@gmail.com
10. Cookies and Website Use
Our website uses cookies to analyse traffic and improve your experience. By using our site, you agree to our use of cookies. You can disable cookies in your browser settings at any time.
11. Changes to This Policy
We may update this policy occasionally. Any changes will be posted on this page with a revised effective date.
12. Contact Us
If you have any questions or requests regarding this policy, please contact:
Home Farm Dental
Homefarm Shopping Centre, 2 Old Barn Walk
Beaumont Leys, Leicester, LE4 0RX
United Kingdom
0116 234 0499
homefarmdentalpractice@gmail.com
